Symposium

Theme:

  • Strategic Insights and Quick Wins for Entering the Middle East E-commerce Markets.

Workshops

Topics:
  • Workshop 1: Middle East E-commerce Landscape — Qatar, UAE, Saudi Arabia, Kuwait
  • Workshop 2: Cultural Differences and “Halal Economy” Requirements — Product & Content Readiness
  • Workshop 3: Legal/Compliance and Taxation — Cross-border E-commerce Operational Considerations
  • Workshop 4: Market Segmentation and Customer Diversity — Positioning, Pricing and Channel Strategy
  • Workshop 5: Logistics, Payments and Post-sale Services — Service Level Agreement, Cost-to-Serve and Trust Building
  • Workshop 6: Digital Marketing Strategy for the Middle East

Disclaimer

Any opinions, findings, conclusions or recommendations expressed in this material/event (or by members of the project team) do not reflect the views of the Government of the Hong Kong Special Administrative Region or the Vetting Committee of the Trade and Industrial Organisation Support Fund.

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